Business Decision Making Assignment Example | Topics and Well Written Essays - 3000 words

Business Decision Making - Assignment ExampleWhile all the garden meanss offer natural plants as the main product, there are a wide range of services and products that some garden centres offer customers. Some of the products that the cheeks competitors offer include fertilizers, small pets, alfresco furniture, and landscaping services and products. The Garden Centre Group which owns a total of 139 garden centres, for example, has a restaurant, plant shop, gardening club, and online shop as part of its parcel of land (The Garden Centre Group 2013). The group offers among other products, Christmas lights, bulbs, artificial Christmas trees, tree decorations, garlands and wreaths (The Garden Centre Group 2013). Customers seeking garden centre products are knifelike to find the specific kinds of products they desire. They are particularly keen on finding products that are of high quality which means garden centres must carefully lead what they stock (Watson-Smyth 2012). They are k een on shopping in an environment that is natural, serene, and magnificent. Many customers prefer to buy unique herbaceous plants and certain varieties of clematis (Watson-Smyth 2012). ... The business burn also get a good idea about the size of the mart from which it draws its customers. Furthermore, secondary data may give the business a inkling about where the customers in the market come from in terms of geographical locations. Yet again, the organization may be able to establish the demographic characteristics of market including the income levels, age range, culture, ethnicity, marital status and education levels of potential customers (acsbdc.org par. 3). Other characteristics that secondary sources may reveal about the customers and potential customers of the business include their lifestyle, behavior, attitudes, product economic consumption habits, trends, and loyalty to specific brands (acsbdc.org par. 5). Based on these set of information, the garden centre arouse est ablish different market segments. 1.2 Survey Methodology and Sampling frame By selecting a market research, a business can get to establish what its customers feel about its products and services. This being the case, the garden centre needs to conduct a market research to establish what its customers feel about the products and services offered by the business. The customers can also give suggestions on how their experiences with the garden center can be improved. Data for a market research may be drawn from primary or secondary sources, or even both. The garden centre will rely on primary data to make inferences and decisions regarding customer experiences at the facility. While there are several methods of collecting primary data, the organization will conduct a survey featuring a sample of visitors to the garden centre. The population under study in this case will include the customers of the garden centre. The population in