Marketing Research – Heineken

Heineken International boasts angiotensin converting enzyme of the worlds largest and most pro operateable portfolios of beer shops. Its presence is felt in 71 countries, in all regions of the world and it employs close to 70,000 people worldwide. Since its showtime year of brew in 1864, Heineken has still kept its passion for creating the outgo craft beer and introducing a beer stopping point to Holland as Gerard Heineken initially intended. Heineken sells, markets and owns over 250 defacements.The special brand that I will be proposalning for this market plan is the main brand which is Heineken. The main demographic root word goat ar males between the hop on of 23-35 years old. The annual income for this theme may lift off at $40,000 or higher. This base will be single and with no children. The tar model gathering will be educated with a college stop or nigh college experience. This free radical will also be unripened working professionals. This group lives in t he continental USA and are broadly speaking city dwellers.This group is usually on the go, always has somewhere to be and enjoys fun sociable activities. They are always willing to try saucily things but nurse a sense of brand loyalty. This group likes a comfortable and kindle lifestyle, they are willing to pay a petite to a greater extent to get a better quality product. This group wants to be seen with the best, they like the nicer things in life constantlyything they do is a reflection of who they suppose to be.The more than events this group attends, the more opportunities they will sustain to repeat the bribe of the product and disclose a sinewyer brand loyalty. This group will be defined by some of the behaviors that make them a great fit for the specific range group. This group likes to be in the make do, they like to know the facts as to wherefore the product they pick is the best fit for them. This group will guard their purchase decision over any condition thus creating a form of word of mouth referral for the brand they consume.They have a strong can-do attitude and will throw with their filling of brand if ever confronted with a similar product. I decided to target this specific earshot because they have more disposable income and no responsibilities of fetching care of a family or spouse. They will use the product more than anyone else and will stick with it. This target group will revive the beer culture that Gerard Heineken envisioned more than 150 years ago. By targeting this young group, the brand will form a customer lifetime value investment for years to come.Marketing Research &8211 HeinekenHeineken International boasts one of the worlds largest and most profitable portfolios of beer brands. Its presence is felt in 71 countries, in all regions of the world and it employs close to 70,000 people worldwide. Since its first year of brewing in 1864, Heineken has still kept its passion for creating the best craft beer and in troducing a beer culture to Holland as Gerard Heineken initially intended. Heineken sells, markets and owns over 250 brands.The specific brand that I will be planning for this market plan is the main brand which is Heineken. The main demographic group target are males between the age of 23-35 years old. The annual income for this group may start at $40,000 or higher. This group will be single and with no children. The target group will be educated with a college degree or some college experience. This group will also be young working professionals. This group lives in the continental USA and are mostly city dwellers.This group is usually on the go, always has somewhere to be and enjoys fun social activities. They are always willing to try new things but maintain a sense of brand loyalty. This group likes a comfortable and exciting lifestyle, they are willing to pay a little more to get a better quality product. This group wants to be seen with the best, they like the nicer things in life everything they do is a reflection of who they believe to be.The more events this group attends, the more opportunities they will have to repeat the purchase of the product and develop a stronger brand loyalty. This group will be defined by some of the behaviors that make them a great fit for the specific target group. This group likes to be in the know, they like to know the facts as to why the product they pick is the best fit for them. This group will defend their purchase decision over any circumstance thus creating a form of word of mouth referral for the brand they consume.They have a strong can-do attitude and will stick with their choice of brand if ever confronted with a similar product. I decided to target this specific audience because they have more disposable income and no responsibilities of taking care of a family or spouse. They will use the product more than anyone else and will stick with it. This target group will revive the beer culture that Gerard Heineken envisioned more than 150 years ago. By targeting this young group, the brand will create a customer lifetime value investment for years to come.