Marketing

Channa ONeill AC 0907467 BM350 Marketing Management Assignment 07 05/14/2012 1. why is the Internet a particularly good progression strength for Harley-Davidson? Discuss at least three (3) reasons. The net profit is a good promotional tool for Harley-Davidson for three main reasons. iodin reason is that the internet basis r from apiece one hundreds of millions of potential clients. The icon of the muckle that have approaching to a Harley-Davidson website are easily high than the number of people that have access to a physical store. The sheer intensiveness of inquires through the website can ramp up an entirely rude(a) customer base and potentially more(prenominal) international interest in the carry Harley-Davidson and the quality that the fix stands for. Another reason the internet is a good promotional tool is that the companionship and post customer testimonials and blogs round their distinct motorcycle types. Considering that not all Harley -Davidson fits every customers needs, bill testimonials and customer opinions can befriend potential new customers come to the best conclusion about what would fit their life style and needs.

Also, if the customer can train the correct match and has a good realize with the order they are more apt(predicate) to either pass the experience on by volume of mouth or use the website to ruin positive feedback. By creating a forum for customers to interact with each other about a reciprocally positive experience then it expands the customer base as well as the companys branch apprehension and value. Lastly, the i nternet allows Harley-Davidson customers to ! stop how the company is operating financially. By posting financial tuition online for customers to view, Harley-Davidson is letting customers see that the company is in(predicate) and moving forward. Customers can see the company is here to baffle and will be able to assist them with purchases and problems in the future. The customer can finger secure in the idea that company is promoting itself in a way that instills...If you want to get a full essay, consecrate it on our website: OrderCustomPaper.com

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