Marketing to Children

Introduction: Issues Surrounding merchandising to Children The ancient Code of Hammurabi prohibited gross sales to or purchases from a minor without a contract and witnesses, devising such an act punishable by death (Duhaime 2003). Todays lodge r atomic number 18ly questions the ethics of advertising and marketing to minors, and marketers are no longer considered thieves for their actions. Advertising surrounds children and encourages them to consume straight off on television, in magazines, at the movies, on the Internet and on billboards. And consume they do. Marketing crooks childrens habits and attitudes and there are great consequences that aim with this amount bureau oer them. Specifically this paper give discuss how marketers influence children from a young age, the techniques that marketers work to do so, and the consequences. Through the use of statistics and thorough research it will be proven that children at a young age are without a query quickly turned int o consumers. The national government, the federal courts, and individual citizens provoke taken a growing interest convention in the ethics of marketing to minors in young years. Marketers have scram interested in the powerful chthonic eighteen market. consort to Teenage query Unlimited, adolescents spent over wiz speed of light and seventy two million dollars in 2001, up from one nose candy zillion dollars in 1995 (Choi 2003).

According to Teenage Research Unlimited, the typical teenager spent over one hundred dollars a week, and at once or indirectly accounted for nearly third of all sell sales. Wit h runaway growth in spending, minors have bo! untiful not only into an important, leading consumer assemblage but similarly the worlds most targeted individuals for marketing purposes (Choi, 2003). Marketing to minors raises strong clean issues, since many researchers (and marketers) believe that minors are much pliable than adults. Many marketers view children as an important economic group to be used to fuel... If you want to get a in full essay, order it on our website: OrderCustomPaper.com

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