EASTMAN KODAK ANALYSIS

EASTMAN KODAK ANALYSIS Background It was disclosed in January, 1994, that stock of characterization manufacturing giant, Eastman Kodak, had alienated 8% in value, and its market sh ar in the unite States had dropped from 76 to 70%. Figures for 1993 showed that U.S. dollar gross gross gross sales of both fuji cherry and Polaroid had increased to over 15% compared to Kodaks 3%. centre of attention Issues Declining differentiation of goods in the filming industry, so other companies are providing almost the comparable reaping but with lower set than Kodak. A persistent riddle for Kodak was its inability to keep the suck on price and constraints compel by a 1921 respond phase which disallowed Kodak from marketing under a private label. Kodak, with twice the sales dollars of Fuji, worn out(p) four clock the amount Fuji spent on advertising. Both companies act to position themselves in the marketplace by promoting the superior snap off of their film accom plished with advanced technology. However, in a serial publication of tests performed by Consumer Reports, it was name that there was no significant end in the quality of the top six ISO 100 films. Proposed Strategies creation of a unseasoned Product Line To offset a perceived downward social movement and to compete with briny rivals, the Fuji Film Co.

and Konica, Kodak proposed to introduce a new place priced comparably with Fuji and Konica and 20% cheaper than Kodaks top-of-the-line film, Gold positively charged. The new deformity was named Funtime. Shortcomings There was sizeable skepticism rega rding the ultimate success of Kodaks Funtime! infer. Reservations were based on the following shortcomings: 1. the 1921 consent decree seemed likely to limit harvesting distribution and sales since the film could lonesome(prenominal) be change under the Kodak brand name; 2. no advertising dollars were earmarked for the venture; 3. the product would save be offered twice a family at off-peak film practice session times; 4. limited quantities of the product would be produced; 5. the product would only be available...If you want to cast a full essay, beau monde it on our website: OrderCustomPaper.com

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