Psychographic and Benefit Based Segmentation of Coffee Shop Consumers

| 2012| | | Psychographic and Benefit based segmentation of cocoa shop consumers| | render Marketing Decision Final Submission Introduction The starting line of coffee: The Arab traders were among the freshman to play coffee beans in double plantations. A intoxication was created from change state the coffee beans and they callight-emitting diode the drink Qahwa. Later the drink became very commonplace and was called coffee. In India, it is believed that rough 1600, pilgrims returning from abroad brought guts the first coffee beans from the metropolis of Mocha in Yemen. They planted them back in India and this led to the start of the coffee plantations in India. plank 1: A brief Timeline for coffee. drinking chocolate Retail industriousness in India: India has everto a greater extent been a chai or tea imbibing nation. Coffee was favourite only in a some states of South India. initially it was the rich Brahman families who consumed coffee. However with the developing Indian prudence and the middle class ready to overleap more and seize global lifestyle and culture, coffee shops relieve oneself become more and more popular. According to EuroMonitor, the coffee retail industry in India is over $185 million and it is evolution at an annual chemical compound rate of 25%. Currently at that place argon around 1500 outlets in India.

The main(prenominal) reason for this fickle growth is the growing youth segment of India. It is estimated that roughly 50% of the Indian race are 25 or young and is expected to ontogenesis to! 55% by 2015. For the youth coffee shops are complaisant hubs to enjoy some quality cadence with friends or but go for a cup of coffee. The main players in the coffee retail industry of India are: * Barista Lavazza * coffeehouse Coffee twenty-four hour period (CCD) * Café Mocha * Chocolate Room * Coffee Bean & angstrom unit; Tea World * Coffee World * Costa Coffee * Gloria Jeans * Java Green * Qwikys coffee pub Inspite of legion(predicate) global players overture in and trying to grab the coffee...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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