Mr Qing

E-Marketing Analysis of Amazon Gong Zhang Student Number:L1197724 BA (Hons) International Management Teesside University Business School May,11, 2012 ABSTRACT This look into aims to investigate the effectiveness of E-marketing in an organization, trying to examine the traffic and E-marketing strategy of Amazon, a instauration famous online shopping website. It free also examine the on-going affinity marketing of Amazon. In the probe process, the detective will use of goods and services the questionnaires online survey via e-mail invitation to collect the data inception, and also will invite several(prenominal) participants be the interviewees to complete the whole research. At the end of research, the researcher will use Excel well-fixed ware to analyze the database and information that comes from the interviewees. AKNOWLEGEMENTS My thanks first go to my supervisor for his important directions and suggestions, for his constant encouragement and generosit y in spending his period on my paper. My thanks also hide to my roommates and classmates, who helped me receive the effective information and good advice on the thesis. I was fortunate to hurl got the help of those authors whose invaluable working irradiate my understanding of the works of E-marketing. Finally, I am grateful to my families for their support. They have been a source of strength all along.

This paper would be impossible without their unsparing care and assistance. Contents ABSTRACT2 AKNOWLEGEMENTS3 Contents4 Chapter matchless6 1.1 Introduction6 1.1.2 Justification of this look7 1.1.3 Research Aim8 1.1.4 Research Objectives8 ! 1.2 Rational8 1.2.1 The beneifit of E-marketing8 1.2.2 The commentary of E-marketing9 1.2.3 The introduction of Amazon10 1.2.4 E-marketing of Amazon11 1.2.5 The constrains of E-marketing14 1.2.6 The strengths and helplessness of Amazon16 1.2.7 Retail Competitor Analysis in UK19 Chapter dickens24 2.1 Literature Review24 2.1.1 Overview24 2.1.2 The...If you want to get a full material body of the moon essay, order it on our website: OrderCustomPaper.com

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