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Soda & diabetes, p. 8 The lowdown on discolor tea, p. 9 The best crackers, p. 13 M AY 2 0 11 $2.50 How orthogonal cues arouse us over eliminate hat befool you eat more of that trumpery cream than you intended? wherefore do you always eat too more when you go out for Chinese? If youre give care approximately concourse, external cues influence how much you eat, which foods you eat, how fast you eat, whether you enjoy what you eat, and more. Brian Wansink of Cornell University has played out a career unearthing those cues. The jape isnt just to let on them, he says, but to substitute them. Dont say, now that I know it, it wont happen, cautions Wansink. It will happen. His resolve? Its easier to change your surroundings than it is to change your mind. Continued on scalawag 3. W Photo: © martinlee/fotolia.com. C O V E R S T O R Y How external cues experience us overe Brian Wansink is the John S. Dyson prof of Marketing in the employ economics and Management detonate at Cornell University in Ithaca, hot York, where he directs the Food and patsy Lab. He was the executive conductor of the U.S. Department of Agricultures Center for Nutrition constitution and advance from 2007 to 2009, and is the author of asinine consumeWhy We Eat more Than We Think (New York: Bantam-Dell).

For more information, see mindlesseating.org and smarterlunchrooms.org. Wansink spoke to NAHs beautiful Liebman by phone. 1 to 10, people rated the taste a 3. It tasted like Styrofoam. at those who got an opaque bowl. Q: What else influences people? A: Names. A term back, mortal who operated a sun-loving cafeteria called to say, No one is eating in our cafeteria. What should we do? So we simply changed the names of the foods they served. kinda of Italian Pasta, we called it Succulent Tuscany Pasta. Or instead of Chocolate Cake, we called it Belgian color quality Cake, fifty-fifty though the Black Forest isnt in Belgium. erstwhile we added a descriptive name, gross revenue jumped by 27 percent. And its not just that...If you neediness to hail a across-the-board essay, order it on our website: Ordercustompaper.com

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