Marketing strategy of Samsung mobile phone.

The global communications attention has been changing during the past hardly a(prenominal) years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The interrogative is how handset manufacturers have watch their global marketing strategies to draw widespread acceptance as competition intensifies. Thus, this abstract highlights Samsungs late(a) conquest as a rattling typical end in point to the above question. In more focus, the usance of this analysis is to examine: - Samsung handsets approach to product, pricing, distribution and promotion. - Samsung handsets future prospects in the mise en scene of the increasing competition. - Samsung handsets practices in Vietnam. TABLE OF CONTENTS CHAPTER 1 - possibleness OF spheric merchandise MIX 1.1. crossroad decisions--------------------------------------------------5 1.2. Pricing decisions---------------------------------------------------8 1.3. Distribution channels---------------------------------------------10 1.4. advance tools---------------------------------------------------14 CHAPTER 2 - outline OF SAMSUNG HANDSETS GLOBAL trade STRATEGY 2.1. Introduction to the company and its handset products--------17 2.1.1. Corporate overview------------------------------------------------17 2.1.2. wherefore paper Samsung handsets?-----------------------------------20 2.1.2.1. Global handset markets situation----------------------------20 2.1.2.2. Samsungs changing position in the global marketplace---------------------------------------------------21 2.2. Samsungs major competitors-----------------------------------25 2.2.1. Nokia - Best of the rest------------------------------------25 2.2.2. Motorola - Recent decline-------------------------------------27 2.2.3. Ericsson - other year loser--------------------------------29 2.2.4. randomness - Popularity in Europe------------------------------30 2.3. Samsung handsets global marketing strategy-----------------31 2.3.1.

The yield of new categories of functionality and style----------31 2.3.2. positioning its handsets as expensive phones with high quality---------------------------------------------------35 2.3.3. availableness of Samsung in the global markets-------------------38 2.3.4. Agrressive publicizing strategy Holistic Brand bid----------------------------------------41 CHAPTER 3 - military rank AND RECOMMENDATION 3.1. Samsung practices in Vietnam--------------------------------------43 3.2. Will Samsung withstand and increase the success in its bid to tighten the gap with Nokia and Motorola?--------------------------44 CONCLUSION-------------------------------------------------------------49 REFERENCE --------------------------------------------------------------50 CHAPTER 1 THEORY OF GLOBAL MARKETING MIX Global marketing is start out an important key status for the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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