Identify & evaluate marketing opportunities Essay

IntroductionBusiness preempt be a profit or a loss it depends on commercializeing plan. So before starting a backup every wholeness should moot about market of that product. Good and planned marketing fecal matter be profitable for business. merchandise research is very important for market planing. food market research is base on geographical atomic number 18a. Tar break down market is based on type of product some ve arrayarian flock dont desire the product that cooked in no(prenominal)-vegetarian food kitchen. Companys ingrained and foreign environment plays an important role in success of business if it is rock-steady then the business heap be more(prenominal) than productive then competitors plainly the competitors strengths plunder not be avoided inbusiness. SWOT plays an important role in business so everyone should be c atomic number 18ful about in that location strengths, weaknesses, opportunities and threats.ProductPIZZA field hut have a substantial ly market. This whitethorn have to do with the item thither is not just one Pizza, but there be a lot of different kinds of toppings and even styles for its base, thus being world-wide diverse and delicious for all kind of different taste-buds from all over the world. Pizza hut take big pride and c ar to hand over you with the topper food and experience in the pizza pie pie pie pie business by only using the wise(p)est of ingredients when making your pizza. Eating sensibly, combined with appropriate exercise, is the best solution for a balanced lifestyle. Pizza piece of tail be a part of a well-balanced meal. Ingredients in our pizzas include protein, complex carbohydrates, Vitamin A and calcium. And, depending on the toppings you choose, our pizzas have items from all of the four major food groups meat, dairy farm products, fruits and vegetables, and grains So take a closer look within our notice for suggestions when counting kilojoules and fat grams.TARGET MARKET C ustomers of pizza are the multitude who interests to buy the pizza. Customers in the compass bulk of houses, shops and bran-new-fangled(prenominal) sight who receive through the road. wholly ages of throng are the customers of pizza. But some vegetarian people dont inadequacy to eat in that type shops where everything center all veg and non-veg is cooking at same place so they world power hesitate to go and eat pizzas. In market research we should believe about this categories. For kids the hot chocolates and c former(a) drinks are available there. Pizza delivers deliver pizza in houses. With survey it can be found what customers usually wants to get the pizza at home delivery. thither are all ages dark people living there and with monkey survey we can suffer rich people with better pizza demand and middle disunite people with normal quality pizza demands.According to customers subscribes manufacture all types of pizzas? Expensive pizza for rich people for rich p eople with expensive ingredients and normal pizzas are available at reasonable price. All ages of people are the customers of pizza. For kids the chocolate and cold drinks can sell there. There is website on Internet of pizza shop by visiting thateveryone can mother to know about the menu and service provided. business cards and pamphlets can distribute in food shops so people can jut out and come to pizza shop. Distributing of pamphlets in houses letter boxes is also a good idea to attract the customers to attract the children we offer chocolates and cold drinks in our shop. fresh quality ingredients for pizzas and choose good recopies to cook the pizzas.Geographical Area- parramata to SydneyMarket research for pizza shopFor market research we search on abs Dandenong because if the pizza shop on heathen road it is in among Dandenong and noble park so in 2006 the population of Dandenong can be find 130751 in which different ages people are living in this area most of them likes non-vegetarian pizzas.With the market research we can find that there are those people whom we are going to market are the people with families with children 30 and some with no children registered marriage 1433 total 1504, step family with no children registered marriage 67 total 94. around 1682 families blending are our customers. If we see the income of these families couple with no children have total around -1320, couple with children -1682, one parent family -890, other(a) family have -119, total have- 4011 and they can spend a good make out on pizza. In these families people aged 12 to 50 likes to eat pizzas. With monkey survey we found that those family people and people aged 12 to 50 likes all types of pizzas some people likes vegetarian but many people likes non-vegetarian and species pizzas and most of them likes to home delivery so this is the good market that we select for our business. For children we sell chocolates, cokes, coffee, other desserts that can attract mo re people.Marketing promotion special offer buy 1 get 1 sinlessBy offering one pizza free with one in starting can attract more customers than other shops. By attracting more customers in starting can help to hasten the business successfully. According to customers needs all types of pizzasare there. Expensive pizza for rich people for rich people with expensive ingredients and normal pizzas are available at reasonable price. All ages of people are the customers of pizza. For kids the chocolate and cold drinks are available there.Companys micro-environmentCompanys microenviornment includes inhering enviornment+external enviornment that includes suppliers, stakeholders,distributers, customers, competetors, competetions, rules, techonology used for marketing of product. companys internal enviornment can be changed according to needs of business. Internal enviornment which includes rung, suppliers, price etc should be appropriate according to needs. Good training should be given to cater. provider with good service and price should be reasonable. companys external enviornment like government rules, natural enviornment, competetiors, competetion cant be changed. So every businesman should be very careful about this.CompetitorsToday there is a great competition in food industry there are many restaurants, grocery shops, cafe, pizza shops, vegetable shops, shops of fries and chips and other food in the food market which have a great competition in each other. Pizza hut is one of them it is prerequisite choose better qualities and fresh ingredients to make good products and attract more customers. Pizza shop should have good quality pizzas delicious recipes, good taste, fresh ingredients, nice pizzas, people can taste once and come again and again. competitor of a pizza shop there is reversal the market that is an old shop but this is the sophisticated one with modern facilities. Quality pizzas at affordable price and offering other products like chocolate, cold drinks etc. that attracts more customers. Other competitors are like empty-bellied jacks, Mac Donald, Lord of fries may attract customers but our pizza shop is away from the market in geographical location can attract all the customers near to us.On the other hand nippy pizzas and home delivery will attract all the customers.Today there is a great compilation in food industry there are many restaurants, groceryshops, cafes, pizza shops, vegetable shops, shops of fries and chips and other foods in the food market which have a great competition in each other. Our pizza hut is one of them we choose better qualities and fresh ingredients to make our products and attract more customers. In the past, Pizza chantey has ever had the first mover advantage. Their marketing strategy in the past has everlastingly been to be first. One of their main strategies that they still fol small-scale today is the variegation of the products they offer. Pizza Hut is always adding something new t o their menu, arduous to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza.SWOT-Strengths-Pizza dough is made fresh daily according to an old recipe from natural ingredients, so people can be certain the best and freshest pizzas every time, theyll find dough is crispy on the away and fluffy on the inside , use the finest Australian fresh adduce and hand cut our fresh capsicums and onions daily. Delivery is daily from 12.30pm 10.30pm and only cost $2, delivery time can vary between 30-60minutes. Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified provide, good automatic teller and hygienic environment. They are specialized in pizzas. Motivati on level of staff is very high which make the organization more prosperous.WeaknessesThere is a lack of an organic pizzas, which will limit the target market. The shortage of lay can be a problem for a pizza hut that effect on customer attraction. It is hard to find the trained staff for a pizza and it costs a lot to train staff and consume more time.OpportunitiesPizza Hut can introduce new Pizzas with different crust sizes and flavors. This may attract new customers with new tastes and this may increase their sales. New market can be explored and new opportunities can be gain. Pizzacan come with new product considering the easterly taste.ThreatsNew entrance of dominos pizza in the Dandenong market can effect the business but new ideas is our strength. The other local anaesthetic restaurants can affect the market by providing pizza at low price.1) Marketing intermingle..2)Elements of the marketing mix are often referred to as the quartette Ps, a phrase Product differentiation is indispensable and is one of the strategies to differentiate a product from its competitors.PriceThe price is the amount a customer pays for the product. The business may increase or reducing the price of product if other stores have the same product. ramblePlace represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion represents all of the colloquy theory that a marketeer may use in the marketplace. Promotion has four hard-hitting elements advertising, public relations, personal selling and sales promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. worldly concern relations are where the communication is not directly paid for and includes coerce releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Wor d of mouth is any apparently folksy communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. gross sales staff often plays an important role.ConclusionPizza hut is a good business with appropriate marketing planning. The marketing planning need good market research, planned target market, SWOT analysis, market mix etc. 3) Pizza hut is awed because many people make love eating in this place. Pizza hut can be a family place or you can eat there alone. many varieties of pizza are best at pizza hut, They re hospitalityis awesome in pizza hut you can experience good food, great service 4) For success in pizza business it is necessary to be careful about the weakness, competetiors activities, customerss choice and price.Australian situation of StatisticsNational Regional Profile Greater Dandenong (C) (Local Government Area) cosmos/ pack2002 2003 2004 2005 2006-POPULATION BY SEX at 30 JuneMales no. 64 090 63 983 64 105 64 633 65 922 Females no. 64 086 63 998 64 042 64 197 64 829 Persons no. 128 176 127 981 128 147 128 830 130 751POPULATION BY AGE GROUP at 30 JunePersons 0 to 14 long time % 18.8 18.7 18.6 18.5 18.7 Persons 15 grades to 24 years % 15.0 15.0 14.9 14.7 14.5 Persons 25 years to 34 years % 15.2 15.1 15.1 15.1 15.1 Persons 35 years to 44 years % 14.4 14.1 14.0 13.9 13.9 Persons 45 years to 54 years % 13.7 13.6 13.5 13.5 13.4 Persons 55 years to 64 years % 10.2 10.5 10.8 10.9 11.0 Persons 65 years to 74 years % 7.3 7.3 7.3 7.2 7.1 Persons 75 years to 84 years % 4.3 4.54.7 4.8 4.9 Persons 85 years and over % 1.1 1.2 1.2 1.3 1.4INDUSTRY2002 2003 2004 2005 2006BUILDING APPROVALS year ended 30 JunePrivate sector houses no. 221 261 413 578 410 Total worry units no. 395 377 642 738 615 Value of total residential expression $m 55. 4 60.1 114.4 147.6 120.2 Value of total non-residential building $m 97.9 186.4 222.0 218.0 234.8 Value of total building $m 153.2 2 46.4 336.4 365.6 355.0Number per 1,000 populationPassenger vehicles no. 572 580 587 592 591 Campervans no. 1 1 1 1 1 Light commercial vehicles no. 69 71 72 74 75 Light potent trucks no. 5 5 6 6 7 knave 7 AGRICULTURAL COMMODITIES * year ended 30 JuneTotal areaArea of holding 1 384.3 Cereals for grain 199.5 Vegetables for human consumption 137.7 woodlet trees (including nuts 1.2 All fruit (excluding grapes 1.2 Non-cereal broadacre crops 19.2.